Brett Snyder – Download hereAccessibility: Ungated This template is chock-full of examples and provides plenty of space for detailed responses in the many categories such as subject, focus keywords, key elements and sources. The one common thing we are finding is that many are focusing on the easy part first. How a social media content calendar can fix this: Use the content calendar as an assignment calendar for your copywriters. As soon as you know the topics you want to cover in your next few posts, start assigning them to writers based on their schedule, strengths and level of expertise. Despite the importance of communication and content marketing, it seems to be one of the last areas many business leaders and marketers focus.