One great way to do this is by creating content that taps into the larger conversation (Apple could write about tech concerns, for example) that customers are interested in. Customers today are very driven by values and they want a product that feels the same. Sysco is a complex organization made up of nearly a hundred autonomous operating units and about 51,000 full-time employees serving approximately 400,000 customers. Six Uses of Talent Analytics Analyzing talent is not significantly different from analyzing customer relationships or supply chain management. It starts with the delivery of historical facts (“What happened?”) and ends with real-time deployment of talent based on rapidly changing needs.